JARRETT MOFFATT
COPYWRITER
EMAIL: JARRETT@JARRETTMOFFATT.COM
PHONE: (204) 930-6139
LINKEDIN: jarrettmoffatt
EXPERIENCE
Copywriter
Zulu Alpha Kilo // Toronto // January 2023—Present
// Writin' stuff
Writer (contract)
Narrative [Plus Company] // Los Angeles // November 2021—July 2022
// Wrote and concepted content on all social channels (Twitter, Instagram, Facebook, TikTok) for Minions: The Rise of Gru theatrical campaign.
// Took TikTok account from 1 million to 5 million followers in six months.
// Created @minion’s highest-performing TikTok to date with 28.1 million views, 5.3 million likes, 35K Comments, 33.3K shares and earned 500K followers in a month.
// Created the hashtag #gentleminions that would end up in headlines
from the New York Times, Washington Post, Los Angeles Times, Wall Street
Journal and dozens of others.
Writer (freelance)
DayJob (I've Got Dreams) [ivegotdreams.com] // Toronto // June 2021 — January 2022
// Worked on a bunch of cannabis brands (and some whisky!) in a freelance capacity.
// Got flown out to their dope Christmas party and put up in a nice hotel so that's gotta mean something right?!
Writer (contract)
Neo Financial // Winnipeg // February 2021—July 2021
// Fintech company with $147.6 million USD Series C funding led by New York-based VC firm Valar Ventures.
// Worked with the creative director and lead art director to redevelop Neo Financial’s visual identity and brand positioning and worked with the lead cinematographer to script, shoot and edit promotional videos.
Owner/mushroom grower
Prairie Oysters // Winnipeg // September 2017—November 2019
// I started an oyster mushroom farm and sold mushrooms to restaurants, chefs, and farmers markets through Instagram.
// Skills: Mushroom production, sales, branding, marketing, mycology, social media, continuing education workshops
Writer
TAXI [WPP] // Toronto // June 2011—August 2012
// Worked on Canadian Tire’s ‘House of Innovation,’ a year-long content production project where I hung out in a suburban house and produced a year's worth of video content.
// TAXI was named ‘Agency of the Decade’ by Strategy magazine a year before I started…coincidence?
// Skills: Scriptwriting, directing, research, product sourcing, video and audio production, content strategy
Co-creator
Live the Sheen Dream // livethesheendream.com (dead) // February—May 2011
// Single-serving website with Charlie Sheen’s head and words.
// 2.5+ million visitors from 8,700 sources and 202 countries, 30 million+ pageviews
Writer/ Brand strategist
Velocity Branding // Winnipeg // April 2009- April 2011
// Hired during first year of college, first copywriter in agency’s 10-year history, won agency’s first copywriting award (while in school), helped pitch new business and represented the agency at speaking engagements.
// Skills: Research + insights, brand (voice, messaging, positioning, guidelines, naming), new business pitches, copywriting, editorial, public speaking
Freelance copywriter // Anywhere // September 2008—Until the end of everything
// Comfortable working with art directors and graphic designers to produce a wide range of content, from traditional advertising campaigns, weird experiential stuff and brand development, to creative campaigns for digital and social channels. I also write the sickest headlines.
// Experienced in video production, from scriptwriting and direction to pre/post production.
EDUCATION
Red River College // Winnipeg // Creative Communications, Advertising
June 2010
// Excellent all-around program teaching journalism, public relations, video production, and advertising.
University of Manitoba // Winnipeg // Bachelor of Arts in History
June 2007
// Majored in Latin American history and minored in human geography if you think that’s neat.