EXPERIENCE

Owner [fulltime] [remote]

JARRETT MOFFATT DOT COM // Everywhere // August 2024— The end of time

// Client: Jarrett Moffatt

Senior copywriter [contract] [remote]

Movement Strategy // New York // September 2024—Now

// Client: Amazon

Writer [fulltime] [remote]

We The Collective // Vancouver // September 2023—August 2024

// Client: Nintendo

// Paid digital. All the paid digital. So much paid digital you’d take one look and go '“Now THAT’S a lot of paid digital!”

Writer [fulltime] [remote]

Zulu Alpha Kilo // Toronto // January 2023—September 2023

// Hired at one of Canada's best independent creative agencies even though I told them I have no idea what I'm doing.

// AdAge Small Agency of the Year (2022, 2021) The Drum Agency of the Year (2021) Fast Company World Changing Ideas (2022, 2021)

// Had nothing to do with any of the above accolades.

Writer [contract] [remote]

Publicis // Toronto // September 2022 — October 2022

// Just quick lil gig helping with overflow on a new client but hey when a big network agency pays you money ya gotta put it on your resume right?

Writer [contract] [remote]

Narrative [We Are Social] // Los Angeles // November 2021—July 2022

// Wrote and concepted content on all social channels (Twitter, Instagram, Facebook, TikTok) for Minions: The Rise of Gru theatrical campaign.

// Took TikTok account from 1 million to 5 million followers in six months.

// Created @minion’s highest-performing organic TikTok to date with 28.1 million views

// Helped create the hashtag #gentleminions that would end up in headlines

from the New York Times, Washington Post, Los Angeles Times, Wall Street

Journal and dozens of others.

Writer [freelance] [remote]

I've Got Dreams [ivegotdreams.com] // Toronto // June 2021 — January 2022

// Worked on a bunch of cannabis brands (and some whisky!) in a freelance capacity.

// Got flown out to their dope Christmas party and put up in a nice hotel so that's gotta mean something right?!

Writer [contract] [remote]

Neo Financial // Calgary // February 2021—July 2021

// Fintech company with $147.6 million USD Series C funding led by New York-based VC firm Valar Ventures.

// Worked with the creative director and lead art director to redevelop Neo Financial’s visual identity and brand positioning and worked with the lead cinematographer to script, shoot and edit promotional videos.

Owner/mushroom grower [in a basement]

Prairie Oysters // Winnipeg // September 2017—November 2019

// I started an oyster mushroom farm and sold mushrooms to restaurants, chefs, and farmers markets through Instagram.

// Skills: Mushroom production, sales, branding, marketing, mycology, social media, continuing education workshops

Writer [fulltime] [in the flesh]

TAXI [WPP] // Toronto // June 2011—August 2012

// Worked on Canadian Tire’s ‘House of Innovation,’ a year-long content production project where I hung out in a suburban house and produced a year's worth of video content.

// TAXI was named ‘Agency of the Decade’ by Strategy magazine a year before I started…coincidence?

// Skills: Scriptwriting, directing, research, product sourcing, video and audio production, content strategy

Co-creator [in my bedroom]

Live the Sheen Dream // livethesheendream.com (dead) // February—May 2011

// Single-serving website with Charlie Sheen’s head and words.

// 2.5+ million visitors from 8,700 sources and 202 countries, 30 million+ pageviews

Writer [fulltime] [in the flesh]

Velocity Branding // Winnipeg // April 2009- April 2011

// Hired during first year of college, first copywriter in agency’s 10-year history, won agency’s first copywriting award (while in school), helped pitch new business and represented the agency at speaking engagements.

// Skills: Research + insights, brand (voice, messaging, positioning, guidelines, naming), new business pitches, copywriting, editorial, public speaking

EDUCATION

Red River College // Winnipeg // Creative Communications, Advertising

June 2010

// Excellent all-around program teaching journalism, public relations, video production, and advertising.

University of Manitoba // Winnipeg // Bachelor of Arts in History

June 2007

// Majored in Latin American history and minored in human geography if you think that’s neat.