IS HARD WORK.
Writing is really hard to do well. Sure, every organization has someone that can put together a decent email. But when it comes to consumer-facing writing, things get tricky. What’s your brand’s voice? What words do you use and which do you avoid? The messaging you choose needs to be consciously crafted.
SO, FIND A GOOD WRITER
It’s looks so easy in a headline, but it’s harder to do in real life. Building a brand’s messaging takes experience and talent to merge clear writing with the science and art of branding. But finding a writer with enough nuance to build brands isn't the easiest task.
A WRITER THAT CAN WRITE
That's what you want, and that's why you're here. My approach to writing is one of economy: throw out inefficiencies and keep only the concise. In our cluttered world, simple messages work. Clear thinking might be hard, but it's worth it.
WHAT NEEDS TO BE WRITTEN
My background is branding and advertising, but I can write for most mediums; as my first creative director once told me, "A writer writes. Always." If it needs words, I'll fill in the blanks.